Sell More Ice Cream
with OREO^®

OREO^® Crème Icing Variegate delivers the power of OREO^® brand to your ice-cream desserts.

America continues its deep and abiding love affair with ice cream. The challenge for operators lies in distinguishing their ice cream offerings from the restaurant down the street. With a brand that has 99% awareness,¹ leveraging the power of OREO^® cookies makes great business sense. And OREO^® Crème Icing Variegate gives operators a fun, new way to offer the crème-filling flavor of AMERICA'S FAVORITE COOKIE.^®²

Flavor File

In a nutshell, OREO^® Crème Icing Variegate adds the sweet flavor and texture of OREO^® crème filling. Its potential for use on ice-cream menus is tremendous. We tapped our own Patty Mitchell, a certified master baker and senior executive chef at Kraft Foodservice, to explain the virtues of OREO^® Crème Icing Variegate —chef to chef:

• flavor of OREO^® Crème lingers in the mouth longer than the flavor of ice cream because of its higher melting point, so customer gets a richer OREO^® experience
• adds depth to ice-cream recipes
• refrigerated, it gives you a density similar to corn syrup, so pours well over milkshakes and sundaes
• sandwiched between two ice-cream layers, when frozen, maintains the texture of the crème filling, so gives nice textural play in the dessert

Chef Mitchell's 5 favorite ice-cream uses for OREO^® Crème Icing Variegate:

1. Swirl into soft-serve ice cream
2. Mix into milkshakes
3. Layer into ice-cream cakes
4. Drizzle over sundaes (like a caramel swirl)
5. Garnish ice-cream pies

Mintel Menu Insights identifies fun as a fundamental characteristic of market innovation: "through the use of co-branding initiatives, unique toppings and original formats to deliver ice-cream treats that appeal to kids and adults."

5 OREO^® Milkshake Builds

Green Mint Shake
with OREO^® Pieces

Vanilla Ice Cream
OREO^® Crème Icing Variegate
OREO^® Medium Pieces
Green Mint-Flavored Syrup

Strawberry Banana
Shake with OREO^®

Vanilla Ice Cream
Milk
OREO^® Crème Icing Variegate
Fresh banana
Strawberry sauce, purée or fresh strawberries
OREO^® Base Cake Crumbs

Salted Caramel
Shake with OREO^®

Vanilla Ice Cream
Milk
OREO^® Crème Icing Variegate
OREO^® Medium Pieces
Salted caramel (or caramel sauce and sea salt)

Double Chocolate
Shake with OREO^®

Vanilla Ice Cream
OREO^® Crème Icing Variegate
OREO^® Medium Pieces
Chocolate syrup or hot-fudge sauce
Milk

Black Forest Cherry
Shake with OREO^®

Vanilla Ice Cream
OREO^® Crème Icing Variegate
OREO^® Medium Pieces
Cherry Syrup
Chocolate Syrup
Milk

Fast Facts: OREO^® Crème Icing Variegate

Perfect size—

• For easy handling, available in operator-friendly 2-pound pouches

Great shelf life—

• 180 days refrigerated in original unopened container
• after opening, provided the contents are transferred into a sanitized container (squeeze bottle), can be held at room temp (70°F/30%RH) for up to 12 hours

Ice-Cream Recipes Starring OREO^® Crème Icing Variegate

Triple Layer Mud Pie Made with OREO^®

Frozen Chocolate Cookie-Cheesecake Truffles

Mini Chocolate Ice Cream Cakes

Shark's Fin Sundae

5 OREO^® Sundae Builds

Tap into the power of OREO^® branding! For licensing information, click here.

¹ Arbor Tracker, November 2008 aided and unaided awareness
² ACNielsen 3 Outlet, 52 Weeks ending 02/20/10