Grow Your Business with Summer Salads

Grow Your Business with Summer Salads

Spin seasonal salads into bestsellers.

Our chefs at the Kraft Culinary Centre cherry-picked the best of summer and distilled it into new salad recipes. Driven by bright and beautiful flavor combinations, they also looked at today's sustaining and emerging trends to help you build salad sales with innovation and distinction.

We offer three compelling reasons to take a hard look at your salads menu with an eye toward increasing traffic opportunities and profit-building innovation:

More people are eating salads at restaurants. According to Technomic's 2012 Salad Consumer Trend Report, nearly half of consumers (47%) now say they order salad on all or most of their restaurant occasions, up from just 34% in 2009.

Two-thirds of consumers surveyed by Technomic call out seasonal and local descriptors as drivers in ordering salads.

Consumers yearn for new spins on familiar favorites. Technomic's research points out that while consumers are considerably more satisfied with restaurants' salad variety than they were two years ago, more than half still feel that variety could be improved.

4 Emerging Salad Categories(1) - Tomato salads - Asian salads - Chopped salads - Wedge salads




Healthy Living

Technomic's report illustrates that more than half of consumers would likely order a salad promising traditional health attributes.

Six in 10 consumers say dressings make the salad.

Ranch is the leading option, preferred by a majority of consumers, followed by Italian, Caesar and Balsamic vinaigrette.²

Learn more about Kraft Dressings
Kraft Dressings

Calculate Your Salad Profits!

Use our calculator to determine how to price your salads to meet your desired profit margin or to calculate your total cost per ounce per menu item. Custom salad & dressings calculator

Free, Customizable POS

Promote your salads with our eye-catching merchandising materials.

Summer Salads