"A HEARTY HELPING OF HEALTHFUL COOKING"
 

Consumers today are more aware and sophisticated in their "hunger" for a healthy lifestyle. According to Kraft's 2004 "Foodcast for Foodservice" trends report, Americans are making a paradigm shift from reactive health to preventative health - a lifestyle that focuses on managing your health.

 

It is clear that the table is set for a smarter overall diet to play an increasingly important role in the daily routine of both adults and children. As a result, foodservice operators like yourself are being challenged to respond to the ever dynamic needs of consumers today in a way that looks beyond food and flavor trends and incorporates a more comprehensive, smart eating plan.

 

Kraft Foodservice is ready to serve up a hearty helping of healthful Tips and Techniques that you can easily incorporate into your kitchen:

 

1)

Offer up a variety of healthful menu choices that meet different consumer needs from low fat and diabetic choices to reduced calories and carbohydrates. Just as balance is the key to maintaining a healthy diet and lifestyle, the same goes for serving up a balanced menu of appetizers, salads, entrees and desserts. Make the extra effort to introduce a more healthful alternative to an already established favorite, while highlighting such options on the menu. It will be just what the doctor AND patron ordered.

 

2)

Good things come in small packages and the same can go for menu offerings at your foodservice outlet. Your customers will thank you for downsizing the quantity of food included in "one helping." More portion-controlled items are being introduced on supermarket shelves (i.e., 100 Calorie Packs from NABISCO®) and the same can carry through to your foodservice outlet. Keep the portion sizes in check to make it easier for patrons to follow the "everything in moderation" diet model. Update your menu by offering half-size entrees for a reduced price.

 

3)

Consider introducing a "tasting menu" so that your patrons can experience new flavors in reasonable portion sizes. Build on the popular culinary tradition of Spanish tapas, while spotlighting healthful portion sizes of everything from appetizers to salads and entrees to desserts. You'll also create a comfortable setting for guests to share the flavorful experience with others.

 

4)

Adjust your cooking methods to include more healthful varieties. For instance, you can offer more grilled entrees with light toppings, such as a fruit salsa atop a grilled salmon. Shellfish and vegetables are delicious when steamed, while poaching main courses of chicken and fish in a clear, flavorful broth offers a delicious cooking method that adds flavor rather than calories.

 

5)

Consider introducing slow cooking methods into your kitchen. Braising a lamb shank or pot roast allows you to tenderize the meat in liquid and then skim the excess fat off the top after it has been slowly cooked over time.

 

6) Even patrons watching their weight like to satisfy their sweet tooth so make sure your dessert cart features some "lighter" selections. Fresh fruit tarts, angel food cake, sorbets and low-fat yogurts, and desserts made with sugar-free products will allow diners to indulge without the guilt.


  
  My Profile