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The Kraft Sensible Solution program provides customers with practical information to help them easily choose among our many food and beverage products.

 

Featured on product packaging, the Sensible Solution flag helps customers easily identify and understand many of an item’s nutrition benefits. These flags can be found on Kraft products that meet specific nutrition criteria, on a per-serving basis, for each category of
our products.

 

To qualify as a Sensible Solution item, products must either:

  • Provide beneficial nutrients such as protein, calcium, fiber or whole grain at nutritionally meaningful levels, or deliver a functional benefit such as heart health, while staying within specific limits on calories, fat (including saturated and trans fat), sodium and sugar.

 

OR

 

  • Meet specifications for reduced, low or free of calories, fat, saturated fat, sugar or sodium. The Sensible Solution criteria were developed by Kraft’s nutrition experts and follow the 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S. Food and Drug Administration, National Academy of Sciences and other
    public-health authorities.

 

View all of our Sensible Solution products.

 

Find out about our Sensible Snacking program.