water enhancers
3 simple steps to transform water

Liquid Water Enhancers
Help Transform Beverage Sales

Capitalize on the flavored water trend. Upsell tap water drinkers and boost bottled water sales with the three leading brands in the liquid concentrate category.¹

Water the way they like it.

Portable and pocket-sized for on-the-go hydration, water enhancers allow customers to personalize their drinks with just the right amount of flavor.

Single Serve Liquid
#1-selling brand¹, directly appeals to male Millennials

  • 87% growth in 2012²
  • 40% of MiO buyers also buy bottled water³
  • 0 calories, 0g carbs, sugar free, low sodium

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  • Crystal Light Crystal Light
    #2-selling brand¹, directly appeals to women aged 18-36

  • #1-selling non-carbonated sugar-free powdered drink mix4
  • Transforms plain water into refreshingly flavored drink
  • 90% aided brand awareness5
  • 0 calories per serving brings better-for-you appeal

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  • Kool-Aid
    #3-selling brand¹ is a popular family brand6

  • Strong family appeal
  • Iconic KOOL-AID flavors in convenient format
  • Fun, nostalgic brand delivers familiar flavors

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  • 1. BMX Nielsen data for week ending 7/27/13
    2. Nielsen Total U.S. FDM 12/29/12
    3. Convenience store data, Nielsen YTD ending 6/29/2013
    4. ACNielsen Total U.S. Food Drug Mass, $ Share, 52 weeks ending 01/25/14
    5. IPSOS Brand Health Tracker, Year End 2013
    6. Nielsen Homescan panel 3/6/11-12/17/11

    Liquid Water Enhancers