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MiO

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Top-Selling MiO Makes It Easy to Upsell

MiO brings a blast of flavor to plain water. It’s the refreshing add-on opportunity that transforms tap water drinkers into paying customers and pours more profit into bottled water sales.

As the demand for carbonated beverages continues to decline,² MiO is here to create new profit occasions—especially considering 40% of MiO buyers also buy bottled water³.

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87% growth in 20124

0 calories, 0g carbs, sugar free, low sodium

Directly appeals to male Millennials

Mio

MiO Mini



You charge: $2.99

Servings per bottle: 12-16

Price per serving: 19-25¢


There’s a MiO Made for Everyone:
Product Description Popular Flavors
MiO Orange Tangerine

Every bottle gives the power to personalize plain water without adding calories or sugar.



MiO Orange Tangerine and MiO Strawberry Watermelon

MiO Energy

The union of power and energy. B vitamins and no calories give consumers a guilt-free source of “go.”



MiO Lemon-Lime and MiO Orange



Electrolytes and B vitamins make 0-calorie MiO Fit the customizable sports drink that helps consumers refresh and replenish.



MiO Fit Berry Blast and MiO Fit Arctic Grape



1. BMX Nielsen data for week ending 7/27/13
2. “U.S. Beverage Results for 2011,” Beverage Digest, 3/20/12
3. Convenience store data, Nielsen YTD ending 6/29/2013
4. Nielsen Total U.S. FDM 12/29/12

MiO