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Crystal Light

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CRYSTAL LIGHT Pours on the Profits!

CRYSTAL LIGHT is the #1-selling non-carbonated sugar-free drink mix.¹ With a wide variety of flavors, as well as innovative beverages and service options, it’s no wonder CRYSTAL LIGHT has 90% aided brand awareness and unmistakable appeal.²


Click on the icons below to learn more about each type of CRYSTAL LIGHT.
Frozen

New! CRYSTAL LIGHT Frozen

  • Works with Granita machines to serve up delicious, sugar-free slushies
  • Easy-to-use liquid concentrate
  • One bottle makes one gallon of frozen beverage
CRYSTAL LIGHT Liquid Water Enhancer

CRYSTAL LIGHT Liquid Water Enhancer

  • Adding CRYSTAL LIGHT to water transforms it into an entirely new drink
  • 0 calories per serving
  • Refreshing better-for-you appeal
Bulk

CRYSTAL LIGHT Bulk Packets

  • Classic CRYSTAL LIGHT powder mixes available in bulk
  • Use with bubbler equipment to easily make large volumes
CRYSTAL LIGHT Liquid

New! CRYSTAL LIGHT Liquid

  • 19:1 concentrate requires no mixing
  • Convenient 32-oz. plastic bottles
  • An easy add, no special equipment needed
Bag-In-Box

CRYSTAL LIGHT Bag-In-Box

  • Liquid concentrate—NO MIXING
  • Provides consistent, flavorful product
  • Improves operational efficiencies
CRYSTAL LIGHT On The Go

CRYSTAL LIGHT On The Go

  • “Portable” way to hydrate
  • Upsell water opportunities
  • Requires minimal space; creates zero mess

CRYSTAL LIGHT Ready-To-Drink

  • No mixing required
  • Just open a bottle and enjoy
  • 5-calorie refreshment that’s always ready on the go

CRYSTAL LIGHT helps you meet the demand for “skinny” beverages.

CRYSTAL LIGHT can help you keep up with new “health” trends and offset the decline in sugary beverage sales. With a variety of refreshing low-calorie options, CRYSTAL LIGHT makes it easy to meet the growing demand for flavorful alternatives to carbonated diet soft drinks.

1. ACNielsen Total U.S. Food Drug Mass, $ Share, 52 weeks ending 01/25/14
2. IPSOS Brand Health Tracker, Year End 2013
3. Technomic Beverage Consumer Trend Report, 2012
4. “Sugary Drinks Over 16-oz. Banned in NYC, Board of Health Votes,” CBS News, 9/13/12

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