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Brand Importance
Recent research has proven that brands can positively affect dessert sales.
Are brands on my menu really noticed by customers?1
• A third of consumers (33%) want to see brand names
at casual, sitdown chain restaurants.
• Over a quarter of consumers (26%) want to see brands
on menus at independent, locally owned restaurants.
• One out of five consumers (21%) want to see brand
names at fast food chain restaurants.
How impactful is the Oreo brand?
• When Dairy Queen promoted an Oreo Mint Blizzard
in March 2007, same-store sales shot up 33 percent.2
• Oreo is a top flavor for all dessert formats.3
• A survey of the top 250 restaurants found Oreo as the
#1 brand, listed in 71 dessert items.4
• Don’t believe us? See for yourself.
Click here to download the QSR Magazine article, “Menuing America’s Favorite Cookie.”
1. Market Brief, December 2007 2. QSR Magazine, December 2007
3. Synovate Restaurant Dessert Form/Flavor TURF Analysis, January 2005
4. Technomic Info Service Menu Monitor, Jan-June 2007 |