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New Dessert Menu Tips from Kraft Foodservice

To keep operators on top of the most current trends, Kraft Foodservice recently updated its Dessert Essentials website. Now, operators can visit the site to see what customers really want.

Two thirds of dessert occasions are unplanned1, which makes desserts a great way to increase check averages with current customers. Operators can visit www.kraftfoodservice.com/desserts for insights to plan the best menu, understand the value of branding desserts and build the most effective dessert line-up based on consumer preferences and best reach flavors.

To get you started, some of our favorite Dessert Essential insights include:

  • Most popular flavors
  • Most popular dessert formats
  • Best menu line-up (by restaurant type)
  • Key menu descriptors (by day part)

Beyond insights, Kraft Foodservice’s Dessert Essentials Website also offers a vast resource of dessert recipes developed by the Kraft Culinary Centre and a product line-up list by brand and format.

Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world’s largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.com for more information.

1. Northstar Research Partners, Desserts A & U & Segmentation Study, November 2008.
New Dessert Menu Tips from Kraft Foodservice