Mix things up with new GOLDEN OREO Pieces*
New GOLDEN OREO Pieces bring the #1 sandwich cookie brand,1 a crisp cookie crunch and consumer-preferred flavor to traditional ice cream treats and more. Ideal for a variety of desserts—from shakes to cakes—these delectable pieces enhance dessert menus by providing even more ways to enjoy OREO. With America’s favorite cookie 1 in the family, GOLDEN OREO Pieces are delicious and easy to promote.
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Top Selling
GOLDEN OREO is the #1 cookie in the white-based sandwich cookie segment (21% market share).1
Growing Popularity
GOLDEN OREO cookies have experienced phenomenal growth in retail (+36% vs. prior year).1 Brand awareness was 74% in 2009, and it is still growing (+14 pts. vs. prior year).2
Sales Boosting
Adding GOLDEN OREO Pieces to your menu creates new opportunities to capture more sales. GOLDEN OREO indexes extremely well with adult women, whereas regular Chocolate OREO continues to be a favorite of kids (big and small).3 This means everyone can enjoy OREO treats in the way each prefers—just think of the possibilities!
Versatile
GOLDEN OREO Pieces are a great addition to cakes, pies and dessert bars. They also complement drinkable desserts—such as shakes, malts and floats, which rank as the #6 dessert trend in 2010.4
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*GOLDEN OREO Pieces are a made to order item with a minimum order quantity of 30,000 lbs.
(1,200 cases).
1. ACNielsen 3 Outlet, 52 weeks ending 02/20/10
2. GfK Brand Vitality Tracking, Q4 2009
3. NPD Data, 1 year ending September 2008, Ipsos Marketing Total Unduplicated Reach and Frequency Test in 10/08
4. NRA Chef Survey, “What’s Hot in 2010”, 10/09