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Consumer research shows that there is a lot you can do to get your customers thinking about dessert. Here are some ideas to make your desserts more appealing.
Feature the flavors.
Customers love seeing their favorite flavor on the menu! It’s something that will surely catch their eye, so don’t forget to promote the flavors of your desserts.
Show and sell.
Use pictures, descriptive language and intriguing names to get your customers’ attention. Putting your desserts on a cart or tray is an easy way to entice customers to buy. Nothing is as irresistible as the sight and aroma of the actual desserts.
Encourage sharing.
Let’s face it; we have all been egged-on to order dessert by spouses or friends before. Make sure you capture those sales by menuing desserts that can be shared.
Help them “leave room for dessert” with mini desserts.
Sometimes customers are tempted to taste but don’t want a whole dessert. Offer dessert samplers and mini dessert offerings to cater to customers looking for just a little dessert satisfaction.
Ad
ditional tips to help you sell more desserts—
• Start with a compelling menu, one that includes
the most popular dessert types and flavors.
Click here to view our Products by Type.
• Use seasonal, regional and branded ingredients.
• Offer desserts-to-go to appeal to on-the-go consumers.
• Include beverage suggestions that complement your
dessert offerings.
• Support a cause. Offer desserts that are colored to
represent a specific cause and donate part of your profits.
Some well-known color associations are—
Pink = Breast Cancer
Red = DARE/AIDS/Heart Disease
Silver = Disabled Children
Gold = Childhood Cancer
Purple = Lupus
Orange = Leukemia
Yellow = Support the Troops
• Celebrate national holidays throughout the year. Offer
festive desserts that are colored to represent specific
holidays. For example—
Local Football Team Colors = Football Playoffs (January)
Pink/Red = Valentine’s Day (February)
Purple/Yellow = Mardi Gras (February)
Yellow/Green = Easter (March)
Green = St. Patrick’s Day (March)/Earth Day (April)
Pink = Mothers’ Day (May)
Red/White/Blue = Memorial Day (May)
Green/Red/Yellow = Cinco de Mayo
Blue = Father's Day (June)
Red/White/Blue = Independence Day (July)
Red/White/Blue = Labor Day (September)
Orange = Halloween (October)
Brown = Thanksgiving (November)
Red/Green = Christmas (December)
• Support a food holiday. Offer dessert specials on the
following days—
National Dairy Month (June)
National Ice Cream Month (July)
National Dessert Month (October)
National Cookie Month (October) |