Top Dessert Flavors

The following is a list of top flavors and reach statistics for
some of the most popular dessert items in restaurants. Oreo
appears in every category!¹

Brownie
Top flavors:
• Chocolate

• Nut

• Caramel 

• Oreo

• Peanut Butter

Maximum reach:
• Chocolate alone reaches 74.9%
• Expanding to two flavors brings reach to 81.7%

Cheesecake
Top flavors:
• Chocolate, Berry 

• Caramel, Nut 

• Oreo 

• Coffee/Mocha, Peanut Butter

Maximum reach:
• Adding a second flavor provides substantial reach

  (21% to 63.8%)
• At five flavors, reach levels out around 73%

Ice Cream
Top flavors:
• Chocolate

• Nut

• Oreo 

• Berry

• Caramel, Mint

Maximum reach:
• Offering three flavors reaches up to 67.7% of consumers

  (compared with 45.6% with only one flavor)
• Expanding to four flavors would boost reach to 71%

Milkshake
Top flavors:
• Chocolate

• Berry, Oreo

• Coffee/Mocha

• Caramel

• Mint

Maximum reach:
• Offering three flavors brings reach to 74.6%

• The fourth and fifth flavor each add about 2% reach

• Minimal gains come beyond this point

Sundae
Top flavors:
• Chocolate

• Caramel

• Berry

• Oreo

Maximum reach:
• Three flavors brings reach to 72.5%, from

   59.5% for one flavor
• The fourth and fifth flavor each add about 2% reach
• Minimal gains come beyond this point

1. Synovate, Restaurant Dessert Form/Flavor TURF Analysis, January 2005