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Extra virgin olive oil is judged to have a superior taste to that of other grades. It comes from cold pressing of the olives, contains no more than 0.8% acidity and may not contain any refined oil.
Virgin olive oil has an acidity less than 2% and is judged to have a good taste.
Pure olive oil, labeled as “pure olive oil” or simply “olive oil,” is usually a blend of refined and virgin or extra virgin oil.
100% olive oil is a blend of virgin oil and refined oil, and is of no more than 1.5% acidity. It commonly lacks a strong flavor.
Olive-pomace oil is a blend of refined pomace olive oil and possibly some virgin olive oil. It is fit for consumption but may not be described simply as “olive oil”. Olive-pomace oil is rarely sold at retail; it is often used for certain kinds of cooking in restaurants.
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1 ACNielsen Consumption, last 52 weeks ending 11/21/09
2 Mintel Menu Insights, August 2008
3 Mintel Menu Insights, Observed July 31, 2008
4 Mintel Menu Insights, Q2 2007 through Q2 2009