Kraftfoodservice.com
Portion Control Packs
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GREY POUPON (Click here for available products.)

- GREY POUPON is the leading retail brand of Dijon mustard.2
- 88% of consumers want GREY POUPON available when they're eating at a restaurant.3
- 71% of consumers perceive a restaurant to be of a higher quality if a menu item includes GREY POUPON.3
- When it comes to mustard brands, GREY POUPON has the strongest awareness (78%) and usage (19%) among Americans.4

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MIRACLE WHIP and KRAFT MAYONNAISE
(Click here for available products.)

- Consumer demand has made MIRACLE WHIP #1 in the Whipped Dressing category5
- Among mayonnaise brands, MIRACLE WHIP has the highest awareness (84%) and usage (36%).4

(For application ideas click here.)

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A.1. STEAK SAUCE (Click here for available products.)

- A.1. Steak Sauce is the #1 steak sauce brand among consumers.6
- A.1. has 99% brand awareness and is an important part of many steak eaters' restaurant experience.7
- Consumers perceive A.1. as a product that provides a bold flavor, is the expert in steak sauce and is available in restaurants.8

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KRAFT BARBECUE SAUCE (Click here for available products.)

- #1 selling retail brand of barbecue sauce.9
- Kraft Barbecue Sauce has stronger awareness (81%) and usage (24%) than any other brand of barbecue sauce.4

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BULL'S-EYE BBQ SAUCE (Click here for available products.)

- A premium brand, known for delivering big, bold taste.
- Made from the best ingredients to create an intense flavor.

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KRAFT SAUCES (Click here for available products.)

- Available in four varieties, Sweet & Sour, Tartar, Cocktail and Honey Dijon.

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Tapatio

TAPATÍO HOT SAUCE (Click here for available products.)

- TAPATÍO is a well-balanced blend of red chiles, garlic and spices that gives any food the distinction people crave
- Satisfy the growing demand for Mexican flavors11 with a leading retail hot sauce brand12
- Appeal to Hispanic consumers, who purchase more than 75% of the sauce’s retail volume12

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KRAFT DRESSINGS (Click here for available products.)

- Kraft dressings are #1 in retail.10
- Among salad dressing brands, Kraft salad dressing has the highest awareness (88%) and usage (36%).4

(For application ideas click here.)

1. NPD, October 6, 2005. 2. Arbor Mustard Category Study November 2003. 3. Snyovate GREY POUPON Restaurant Entrée Study, January 2004. 4. Sandwich Study, February 2006. 5. ACNielsen, latest week ending August 25, 2006. 6. ACNielsen, 2006 YTD through 8/26/2006. 7. GfK Arbor Brand Vitality Tracking System, Brand Vitality Metric Trends 52 weeks, July 2005. 8. MAi A&U Marinades & Steak Sauce Topline Report, May 2006. 9. ACNielsen week ending 12/24/05. 10. ACNielsen, 3 Outlet Total Liquid Dressings, latest 52 weeks ending 4/30/05 11. NPD CREST, year ending 6/2009 12. Nielsen Scantrack, Grocery Stores ($2MM+ ACV), 52 weeks ending 7/25/2009
Portion Control Products