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kraft salad insights

Salads are important to your customers. More people than ever before are enjoying salad at “all or most” of their dining out occasions.² Offering an array of salads can attract customers and keep them coming back again and again.


salad consumption is up

Discover the perfect complement to your salad builds. See which KRAFT Dressings pair best with which greens.

SALAD CONSUMPTION IS UP

Restaurant goers are ordering salads more than ever.

  • Diners ate salad 76% of the time, up from 66% in 2009.¹
  • 47% of consumers eat salads all or most of the time—a 13% lift since 2009.²
  • More than 4 out of every 5 American adults ate salads away from home—at least occasionally—in 2011.²

MENU MORE SALADS

Salads and dressings continue to grow year over year.

  • Salads are the 4th-most-common menued item behind meat, sandwiches and seafood.³
  • Ranch is the nation’s favorite dressing.4
  • Vinaigrette menu listings grew to 14.8% in 2012, up from 12.2% the year before.4

FOCUS ON EATING WELL

Salads are taking center stage as consumers seek healthful foods.

  • 76% of consumers say they buy salads when seeking a healthier option.²
  • 49% eat salads when they want something lighter.²

Popular Salad Ingredients

GREENS

Romaine Lettuce
Iceberg Lettuce
Spinach

PROTEIN

Grilled Chicken
Egg
Bacon/Bacon Bits

GARNISHES

Croutons
Fresh Herbs
Dried Fruit

CHEESE

Shredded Cheddar
Grated Parmesan
Feta

VEGETABLES

Tomatoes
Cucumber
Carrots

1 “Salads speak fresh year-round,” ID Report 2012
2 The Left Side of the Menu: Soup and Salad Consumer Trend Report,” Technomic, 2012
3 Mintel Menu Insights
4 “Dressing Up,” QSR magazine, 3/2013

Salad Insights