|Use our calculator to determine how to price your salads to meet your desired profit margin or to calculate your total cost per ounce per menu item. Click here.
Nearly 50 percent of patrons purchase salads on impulse. Optimizing salad merchandising and salad bar placement and presentation can maximize the impact on your customers.1 Quality merchandising programs have been shown to increase sales by as much as 19 percent.2 Make sure your salads get the attention they deserve with small wares and merchandising solutions from Kraft Foodservice. Click to view a PDF of our entire selection.
View our Merchandising section for other great ideas.
1. Build Your own Salad
Let your patrons pick the lettuce, protein and fruit/vegetable combination for an exciting and refreshing custom salad.
2. Half-Size Combos
Make more meal deals by featuring half-size portions of salads, soups and sandwiches.
3. Salad Platters
Spare customers from having to choose. Offer two or three salads served together to create one great meal.
4. Menu-Board It
Salad-savvy operators post salad specials on their menu boards, giving salads equal status with hot entrees.
5. Season’s Greetings
Alternate salad items to take advantage of seasonal produce. Expand salad sales by offering hot food such as soup or quiche on the side.
1. A.C. Nielsen, 3 Outlet Total Liquid Dressings, Latest 52 Weeks Ending 04/30/05
Salad bars are a great way to build repeat business by appealing to health-conscious customers and salad lovers. Proper safety training for your staff is key to the success of your salad bar. To print step-by-step instructions for setting up, maintaining, restocking and properly cleaning a salad bar, click here.
2. Market Facts, Telenation Salad Dressing Study, March 2001