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- Specialty tea currently makes up 36% of the tea market and is projected to make up half of all tea sales by 2012.*
- Specialty tea is outpacing the overall growth of tea in foodservice and is driving exceptional growth in the hot tea category.
- Specialty tea growth is driven by its health benefits and appealing flavor variety. In fact, 49% of tea drinkers say they drink tea for the antioxidant benefits.**
* Packaged Facts, November 2007 **Mintel, February 2007
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