They’re also directly benefiting more than 550 Colombian family farms in Santander, the mountaintop village in Colombia’s famous coffee-growing region where this premium coffee is grown. Moreover, they’re protecting ecosystems and wildlife that live within them.

• From 2003 to 2004, coffee consumers became increasingly aware of socioeconomic and ecological issues related to their coffee consumption. And cause-related coffee increasingly drove purchase decisions.

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National Coffee Association Study 2004
• "Sustainability is catching on, both on the farm and in the markets as not just responsible but smart business."

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  Tea & Coffee Trade Journal, October 2003