When it comes to providing patrons with a satisfying dining experience, A.1. Steak Sauce is indispensable.

You may have more waiters than you think
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Steak is everywhere

• Steak and beef dishes are popular menu items at causal and family restaurants.

 

• 96% of operators feature steak/beef.
• 84% of operators think increasing check averages is the most important reason to feature steak or beef.

Wherever steak is, they want it with A.1.

• Whether they’re at home or away from home, consumers who use steak sauce do so consistently as part of their steak ritual.
• 55% of steak eaters believe A.1. should be available anywhere steak is served.
• A.1. consumers use A.1. in restaurants almost as much as at home (44% away from home, 55% at home).
• 76% of consumers who use steak sauce use A.1. on a regular basis.

Operators are giving them what they want
• Over 50% of operators that table-top steak sauce do so to provide customer satisfaction.

• 40% of operators that do not table-top steak sauce bring it out to the patron with
  steak or beef orders.

• 93% of the operators that carry steak sauce carry A.1.
  - 66% of them believe A.1. provides customer satisfaction. 
  - 16% feel A.1. is beneficial to their establishment’s image.

Sources:

A.1. Steak Sauce Usage Study, Restaurant Business, 12/2005;

Marinade & Steak Sauce A&U, MAi, June 2006.

A.1. Steak Sauce Study, Northstar, January 2007.