• Sandwiches are the most consumed items in foodservice, and burgers 
  are the third most consumed items, right behind fries.
  (NPD CREST, Center of Plate, 2007)

• Burgers are the only items consumers order frequently, no matter what
  restaurant style or price.
  (R&I Taste of America, Consumer Restaurant Dining Trends, November 2007)

• Burgers represent more than 43% of all foodservice sandwich sales.
  (NPD CREST, 12 months ended November 2005)

• Consumers are demanding more from their burgers and sandwiches:

Flavor   Quality    Convenience

• Operators are upscaling burgers and sandwiches by using different sauces
  and premium ingredients.
  (NPD CREST, Center of Plate, 2007)

• Mini burgers/sliders are rapidly growing in popularity (up 142% from 2006 to
  2007!), winning customers over with the appeal of portion control (eating
  better), flavor experimentation, sharability and indulging without guilt.
  (Mintel Menu Insights, October 2007)