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The Nutrition Your Customers Want
-35% of patrons want more healthy food choices and more information on the health benefits.1
-75% of adults are trying to cut down on or avoid fat. 67% are trying to do the same with cholesterol.2
-57% of adults are concerned about healthy eating while out at a casual or fine dining establishment.3
-One in four Americans was looking to eat less meat in 2005.4
The Healthy Alternative Your Menu Needs
-Two out of five consumers are aware of specific health benefits gained by including soy in their diets, and over a quarter point to heart health.5
-30% of Americans consume soy foods or soy beverages once a month or more.5
-Over half of consumers have tried soy options in restaurants, with 29% of them ordering a veggie burger.5
-1/3 of patrons would order soy products in restaurants if soy were offered on the menu.5
1. Technomic
2. The NPD Group/NPD Foodworld/Dieting Monitor
3. Deloitte study - “The Weight Debate: Contradictory Consumer Eating Habits Challenge The Food Industry,” Spring 2004
4. Lightlife Foods
Sources: United Soybean Board 2006 Consumer Attitudes Report, Soyfoods Association of North American, www.soyfoods.org
5. United Soybean Board 2006 Consumer Attitudes Report |