With more food-savvy consumers than ever before, operators across all segments are turning to higher-quality ingredients to help differentiate their establishments and increase profitability.* Grey Poupon Dijon Mustard, made from the finest brown and black mustard seeds, premium white wine and a special blend of gourmet herbs and spices, instantly adds value to your operation.
 
• Customers are often willing to pay more for dishes featuring premium ingredients
   with perceived superior quality, like Grey Poupon.
 
• With a strong heat level indicative of a superior Dijon, Grey Poupon satisfies
   consumer desire for bolder flavors.
 
• With zero fat, zero carbohydrates and only five calories per serving, Grey Poupon
   appeals to your health-conscious consumers.
 
• Grey Poupon blends well with other ingredients for ease of preparation. Your
   dishes can be consistently executed for increased popularity.
 
• Mentioning Grey Poupon in a description on your menu gives that entrée
   instant credibility.

* Restaurants & Institutions, June 2005