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Mac & Cheese Makes Repeat Traffic Child's Play
It's no news that kids love macaroni and cheese, and no surprise that it's ranked #2 among the top-10 entrees on kids' menus1. But you might not realize just how much they love it. And how much of a difference this household favorite can make to your traffic and profitability.
Sixty-two percent of families with children contain macaroni and cheese lovers2. Kids, of course, are the primary eaters of this fun dish, these same kids are influential in their family's choice of restaurant destination 28% of the time3.
But kids won't bring their parents (and their wallets) to a particular restaurant for just any old mac and cheese. Last year, orders of the cheesy little noodles on kids' menus grew more than 3% when the dish was identified as Kraft Macaroni & Cheese, but declined more than 3% when the noodles went unbranded4. In fact, an astounding 97% of people are familiar with the Kraft Macaroni & Cheese brand5.
For kids, nothing beats Kraft Macaroni & Cheese. It's the right choice for you menu. Click here for menu item ideas.
1 Mintel Menu Insights Q4 '06
2 The NPD Group/NPD Foodworld®/CREST® year ending September '06
3 (BrandIQ Study in Family Attitudes and Motivations for Restaurant Usage 2006
4 NPD year ending November '06
5 AC Nielsen and Arbor 52 weeks ending '06
Let customers know you offer Kraft Macaroni & Cheese
with these eye-catching merchandising materials.
Contact your Kraft sales representative for more information. |