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GREY POUPON (Click here for available products.) 

-  GREY POUPON is the leading retail brand of Dijon mustard.2 

-  88% of consumers want GREY POUPON available when they¹re
   eating at a restaurant.3
-  71% of consumers perceive a restaurant to be of a higher quality if
   a menu item includes GREY POUPON.3

-  When it comes to mustard brands, GREY POUPON has the
   strongest awareness (78%) and usage (19%) among Americans.
4

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MIRACLE WHIP and KRAFT MAYONNAISE
(
Click here for available products.) 

-  Consumer demand has made MIRACLE WHIP #1 in the
   Whipped Dressing category.5
-  Among mayonnaise brands, MIRACLE
WHIP has the highest

   awareness (84%) and usage (36%).4

 

(For application ideas click here.)

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A.1. STEAK SAUCE (Click here for available products.) 

-  A.1. Steak Sauce is the #1 steak sauce brand among consumers.6

-  A.1. has 99% brand awareness and is an important part of many
   steak eaters'¹ restaurant experience.7

-  Consumers perceive A.1. as a product that provides a bold flavor, 
   is the expert in steak sauce and is available in restaurants.
8

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KRAFT BARBECUE SAUCE (Click here for available products.) 

-  #1 selling retail brand of barbecue sauce.9

-  Kraft Barbecue Sauce has stronger awareness (81%) and usage
   (24%) than any other brand of barbecue sauce.
4

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BULL'S-EYE BBQ SAUCE (Click here for available products.) 

-  A premium brand, known for delivering big, bold taste.
-  Made from the best ingredients to create an intense flavor.

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KRAFT SAUCES (Click here for available products.) 

-  Available in four varieties, Sweet & Sour, Tartar, Cocktail and
   Honey Dijon.

 

 (For application ideas click here.)

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KRAFT DRESSINGS (Click here for available products.) 

-  Kraft dressings are #1 in retail.10 

-  Among salad dressing brands, Kraft salad dressing has the
   highest awareness (88%) and usage (36%).4

 

 (For application ideas click here.)

1. NPD, October 6, 2005. 2. Arbor Mustard Category Study November 2003. 3. Snyovate GREY POUPON Restaurant Entrée Study, January 2004. 4. Sandwich Study, February 2006. 5. ACNielsen, latest week ending August 25, 2006. 6. ACNielsen, 2006 YTD through 8/26/2006. 7. GfK Arbor Brand Vitality Tracking System, Brand Vitality Metric Trends 52 weeks, July 2005. 8. MAi A&U Marinades & Steak Sauce Topline Report, May 2006. 9. ACNielsen week ending 12/24/05. 10. ACNielsen, 3 Outlet Total Liquid Dressings, latest 52 weeks ending 4/30/05