We start with the finest cold-pressed extra-virgin olive oil. Then we add premium vinegar, herbs and spices. Finally, to give each vinaigrette its distinctive fresh flavor, we mix in specialty cheese, sun dried tomatoes or real strawberries. We spare no expense. And the reason is simple. Because the best salads are made with the purest ingredients.
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Popular—Consumption of both olive oil and vinaigrettes is growing steadily,with a one-year increase of +13%1 and a three-year annual growth rate of +7.1%2 respectively. And vinaigrettes top the list of flavors consumers “Have not eaten, but would like to try."3 |
Smart— 75% of consumers consider olive oil to be “healthful,”4 and 53% believe vinaigrettes are healthier than cream-based dressings!5 |
| Flavorful—Extra-virgin olive oil (EVOO) is extra pure, containing no refined oil and superior taste. |
Versatile—Vinaigrettes pair beautifully with a wide range of popular salad greens, particularly iceberg lettuce, spinach and arugula.7 |
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Extra virgin olive oil is judged to have a superior taste to that of other grades. It comes from cold pressing of the olives, contains no more than 0.8% acidity and may not contain any refined oil.
Virgin olive oil has an acidity less than 2% and is judged to have a good taste.
Pure olive oil, labeled as “pure olive oil” or simply “olive oil,” is usually a blend of refined and virgin or extra virgin oil.
100% olive oil is a blend of virgin oil and refined oil, and is of no more than 1.5% acidity. It commonly lacks a strong flavor.
Olive-pomace oil is a blend of refined pomace olive oil and possibly some virgin olive oil. It is fit for consumption but may not be described simply as “olive oil”. Olive-pomace oil is rarely sold at retail; it is often used for certain kinds of cooking in restaurants. |
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1. ACNielsen, 2008 2. ACNielsen, 3-year CAGR (2004-2007) 3. Foodservice Flavor Study, October 2007 4. IFIS 2007 Food & Health Survey; Mintel GNPD 5. Salad A&U Study, 2007
6. Mintel Menu Insights, Observed July 31, 2008 7. Mintel Menu Insights, August 2008
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