Waiting for A.1. is bad for business:
Put A.1. Steak Sauce on your tables for a chance to win $1,000 in the Don’t Make ‘Em Wait Challenge.
Enroll from February 1, 2010, through November 12, 2010.
Operators will enter for a chance to have a secret diner visit their establishment and verify proper A.1. Steak Sauce tabling during the challenge period. Entrants will be notified if they have won. Winners are limited to one per operation. In order to qualify you must meet the following guidelines:
- Be an owner and/or operator of a full-service commercial restaurant and/or hotel/motel with table service, located within the United States. Franchise locations must enter separately.
- Offer steak as an item (minimum one) on the menu or as a special.
- Have a minimum of 10 restaurant tables (including outdoor dining).
- Have A.1. Steak Sauce bottles (purchased from a foodservice distributor – not club store or retail outlet) on 50% or more of the restaurant tables.
Each week there will be a random selection for operators to compete in the challenge. A secret diner will visit the selected establishments to confirm if they meet the guidelines, and as proof of performance take a photo of the establishment. After verification, two winners will be contacted and may later appear on the Don't Make 'Em Wait website.
Two winners will be selected each week from March 29 through December 12, 2010, so be prepared for your secret diner.
Download the Official Rules (PDF) 
1. A.1. Steak Sauce Study, Northstar, January 2007
2. Marketing Analytics Inc. Steak Sauce and Marinades A&U. June 2006
Operators must be in compliance with A.1. tabletopping rules in order to win.