1. Nielsen Scan Track, for 3-outlet, 52 WE 4/16/11
2. Northstar M&C in C&U Dining Halls, Feb. 2011
3. Competitive case price from USF and Sysco website Dec. 2010, comparing website price fo 36/7-oz. KRAFT Macaroni & Cheese to Kraft Bracket 1 list prices.
4. Brand Trust Blue Box Adult Study, Sept. 2009