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KRAFT Macaroni & Cheese Makes Repeat Traffic Child's Play

KRAFT Macaroni & Cheese makes repeat traffic child's play

Kids love the taste of macaroni and cheese, so it’s no surprise that it’s the #2 ranked item on children’s menus.¹ But you might not realize how much children prefer KRAFT Macaroni & Cheese — and how featuring it on the menu can drive repeat traffic to your operation.

Eighty-nine percent of people surveyed said serving foods the whole family likes is a major factor in choosing where to eat.

Why Choose KRAFT?

KRAFT Macaroni & Cheese is one of kids’ top 10 most loved brands and top five food brands.2
Children are more likely to order mac & cheese when it’s branded KRAFT.2
KRAFT Macaroni & Cheese is a top five “family pleaser” brand.2
Parties with kids account for over 1/3 of full service and casual dining traffic.4
KRAFT Macaroni & Cheese is the top selling retail brand.5
KRAFT Macaroni & Cheese has 94% brand awarness.6
Mac & cheese is the top growing kid’s menu item.7


Kids Approve!

Mac & Cheese Meal Ideas Kids Can't Get Enough Of

Kids love seeing mac & cheese meals on the children’s menu. So it’s no surprise that featuring the trusted KRAFT Macaroni & Cheese brand on menus gets everyone at the table excited, including parents.

Mix up your children’s menu with great mac & cheese recipes and kids meal ideas straight from the Master Chefs of the Kraft kitchen.

Click here for menu item ideas.

Kids meals that start with KRAFT Macaroni & Cheese always end with delicious.

1 Mintel Menu Insights, Q1 2009
2 Smarty Pants Young Love, September 2009
3 Synovate: Kraft Foodservice for Kids Platform Research, January 2011
4 NPD Foodservice/CREST, YE April 2010
5 Nielsen ScanTrack, for 3-Outlet, 52 WE 4/16/11
6 Arbor Brand Tracking, October 2010
7 Datassential MenuTrends Direct, October 2010
8 Technomic, 2009 Kids & Moms Consumer Trend Report

Kids Choice