Effective Date: October 8, 2009
Kraftfoodservice.com and Kraftvendingocs.com websites are owned and operated by Kraft Foodservice, a division of Kraft Foods, Inc. At Kraft, we recognize that our customers who visit our sites may be concerned about the information they provide to us and how we treat that information. We’ve prepared this website Privacy Notice to address those concerns. This notice relates only to information collected through these websites.
Types of Information We Collect and How the Information is Collected
On our sites, we collect certain personally-identifiable information about our online visitors. Personally-identifiable information relates to individuals – for example name, address, telephone number, and e-mail address. You may provide personally-identifiable information, for example, by registering on our site or by entering a promotion. We don't require you to register or to provide this information to us in order to view our site or have access to much of its content, such as our many delicious recipes. But if you register, you may use certain additional features like “Recipes by E-Mail”, “Your Recipe Box”, or “Customized Promotional Merchandising Materials.” Here are the ways we collect personally-identifiable information.
To take full advantage of all our offerings, you may choose to register on our site. In the registration process, we request certain information (such as your contact information and role/responsibility) so we can provide you with the communications you request, tailor our website to better meet your needs and customize our contacts with you. We also may use the registration information you provide for other purposes to which you consent.
Contests, Sweepstakes and Games
Our sites contain notices of contests, sweepstakes, and games we may occasionally be conducting, which you may enter electronically. We use the information you provide to conduct the promotion (for example, to contact you if you’re a winner). We won’t use the information you provide to enter the promotion for any other purpose unless you’ve agreed otherwise.
Recipes, Product News, and Business Updates By E-mail
When you ask us to send you recipes, product news, and other business building ideas by e-mail, you may provide us with certain information like your e-mail address so we can fulfill your request.
"Contact Us" Link
If you e-mail us through the “Contact Us” link on this site, we ask you for information such as your first name and e-mail address so we can respond to your questions and comments. You may choose to provide additional information as well.
Tell a Colleague
We may give you the opportunity to tell your colleague about new features on our website. If you take advantage of our Tell A Colleague option, we ask you for your colleague’s and your first name and e-mail addresses. We use your colleague’s name and e-mail address only to send the information you requested we forward. We don’t keep your colleague’s e-mail address or use it for any other purpose. We don’t keep your e-mail address or use it for any other purpose unless you’ve given us permission to do so.
Other Site Features
We offer visitors to our websites various features for their business application, which we change from time to time. We may ask you to submit certain personally-identifiable information so we can provide you with these features.
Questionnaires and Surveys
We occasionally ask visitors to our websites to complete online surveys and opinion polls about their business, attitudes and interests. These surveys help us understand the needs of our visitors. We do not keep any personally-identifiable information about you in connection with your participation in a website survey unless you specifically agree to provide this information.
Aggregate and Non-Personal Information
We collect certain aggregate and non-personal information when you visit our sites. Aggregate and non-personal information does not relate to a single, identifiable visitor. It tells us such things as how many users visited our site, the pages accessed and the recipes viewed. By collecting this information, we learn how to best tailor our websites to our visitors. We collect this non-personal information either through "cookie" technology or with "web beacons" (also called 'single-pixel gifs'), as explained below.
Like many companies, we use "cookie" technology on our websites. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site.
The "help" portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Remember, though, without cookies, you may not be able to take full advantage of all of Kraft’s website features.
Certain pages on our site contain "web beacons" (also known as Internet tags, pixel tags, and clear GIFS). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.
How We Use Personally-Identifiable Information
We may use the information you provide to contact you from time to time. For example, we may (i) send you marketing or promotion materials and other communications you request; (ii) respond to your comments, requests for information, or questions; or (iii) contact you if needed while processing a product or service you requested through our websites. We also may use the information you provide to contact you for your opinions on Kraft products or the websites.
We also use personally-identifiable information about you to improve our website features and content and to analyze website usage. In addition, we use personally-identifiable information for market research purposes. We may also use your personally-identifiable information about you to deliver content that is customized to your interests, as we understand them from the information you've provided to us and your activities on the site. This customized content may include recipes, product information, and promotions.
How We Share Personally-Identifiable Information
Except as described below, we don’t sell, transfer or otherwise disclose to third parties the personally-identifiable information we collect on our websites without your prior consent. We disclose information where we think it’s necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others or where disclosure is required by law. We also may disclose information in response to a request from law enforcement authorities or other government officials. We also disclose information to third parties we retain to perform services on our behalf. For example, we hire service providers to help us run promotions, fulfill orders you may place and provide customer service. These service providers may have access to personally-identifiable information about our website visitors if it is needed to perform their functions for Kraft, but they are not authorized by Kraft to use the information for their own marketing purposes.
On our websites, we may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personally-identifiable information as necessary to conduct the promotion. We will not share this information with our promotional partners for any other purpose unless you tell us it’s ok to do so.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through these websites in a manner that is consistent with this Privacy Notice.
Links to Other Websites
You can change your preference for follow-up by Kraft. If you’re registered with www.kraftfoodservice.com or www.kraftvendingocs.com, you can change the information you’ve provided by updating your profile online or via the unsubscribe link on our eWorks email newsletters.
How We Protect Personally-Identifiable Information
The security of personally-identifiable information is important to us. We maintain administrative, technical and physical safeguards to protect against unauthorized use, disclosure, alteration or destruction of the personally-identifiable information we collect on this website.
Updates to This Privacy Notice
We may change or update portions of this Privacy Notice at any time. Please check back from time to time so you are aware of any change or update to the notice. We will indicate the notice’s effective date on the first page of the notice.
How To Contact Us
If you have any questions about our Privacy Notice, you can contact:
One Kraft Court GV867
Glenview, IL 60025
(8 a.m. – 5 p.m. CST, M-F, excluding holidays)