Traditional Barbecue Flavor

BULL’S-EYE Barbecue Sauce delivers bold, premium flavor across your menu. When it comes to real quality and traditional BBQ flavor, reach for the preferred sauce* that’s sure to keep customers satisfied and hankering for more.

BULL’S-EYE Barbecue Sauce contains:

  • Real sugar — not high-fructose corn syrup — creates a more authentic barbecue flavor in any application.
  • No artificial colors, or flavors, ensures integrity when cooked.
  • Real molasses, tomato puree and natural smoke flavor, results in a well-balanced flavor profile.

BULL’S-EYE Barbecue Sauce helps you:

  • Reduce waste — Excellent cling prevents costly runoff.
  • Reduce prep time — Ready-to-use format eliminates scratch preparation.
  • Meet any need — Choose from a range of package options that allow you to easily use BULL’S-EYE in the broadest range of applications across your menu.

Honest To Goodness INGREDIENTS


Add intense barbecue flavor with our signature, no-nonsense barbecue sauce made from a thick molasses base.


Enhance the taste of pork, chicken, shrimp and salmon with a rich combination of smoky and sweet flavors.


Capitalize on the growing trend of sweet barbecue by using this popular and versatile sauce in anything from traditional barbecue sandwiches to seafood.

Succulent Recipes On ’Cue

*How other top-selling brands ranked:
  KRAFT Original Barbecue Sauce — 5th; Hunt’s Bold Barbecue Sauce — 18th;
  Jack Daniel’s Original No. 7 Recipe Barbecue Sauce — 21st; Sweet Baby Ray’s — 24th;, June 27, 2011

Bull's-Eye BBQ Sauce