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Traditional Barbecue Flavor

Capitalize on the demand for bold flavors with BULL’S-EYE—the barbecue sauce that enjoys 63% brand awareness¹ can help you reach the 70% of consumers who enjoy savory flavor profiles². BULL’S-EYE delivers the bold, smoky flavor that will attract the 1 in 2 patrons who can’t get enough of smoky flavors² and will keep your customers coming back for more.


BULL’S-EYE Barbecue Sauce contains:

  • Real sugar, not high fructose corn syrup, ensures integrity throughout any cooking method
  • Real tomato puree, molasses and natural smoke flavor, resulting in a well-balanced flavor profile
  • No artificial colors or flavors, for authentic barbecue flavor in any application

BULL’S-EYE Barbecue Sauce helps you:

  • Reduce waste — Excellent cling prevents costly runoff
  • Reduce prep time — Ready-to-use format eliminates scratch preparation
  • Meet any need — Choose from a range of package options that allow you to easily use BULL’S-EYE in the broadest range of applications across your menu
Traditional Barbecue Flavor

ORIGINAL

Add intense barbecue flavor with our signature, no-nonsense barbecue sauce made from a thick molasses base.

HONEY SMOKE

Enhance the taste of pork, chicken, shrimp and salmon with a rich combination of smoky and sweet flavors.

SWEET

Capitalize on the growing trend of sweet barbecue by using this popular and versatile sauce in anything from traditional barbecue sandwiches to seafood.


Succulent Recipes On ’Cue

¹ Ipsos, Brand Health Tracker, Food Enhancer BVT Q4
² Technomic, Flavor Consumer Trend Report, 2013

Bull's-Eye BBQ Sauce