RITZ CRACKERFULS helps customers get hunger before it gets them

Upgrade to RITZ CRACKERFULS Classic Cheddar, the filled-cracker offering made with real cheese and 6g whole grain per serving.*

It’s a delicious snack from America’s number one-selling cracker brand¹ that’s sure to deliver satisfying returns.

Snack Time is Sales Time

RITZ CRACKERFULS offers a delicious link between the tasty snack options consumers want and the high-volume sales sales your operation needs.

“Snack time” is the fastest-growing day part,² with 95% of consumers indulging in a snack at least one a day—either between meals or in place of one—while more than two out of five say they round out their three square meals with a snack or two a day.³

More consumers seek better-for-you options every day. The daily consumption of foods that label a healthy benefit or ingredient—like wholesome whole grains and real cheese—has nearly doubled in the last decade.⁴ And 81% of consumers surveyed say they’re specifically trying to incorporate more whole grains into their diet. ⁵

Product Name/Flavor	Pack Size	Format	Weight	Link
RITZ CRACKERFULS Classic Cheddar	72/1.0 oz.	Sleeve	4.5 lbs.	View product info

1. ACNielsen, 52 weeks ending 07/24/10
2. NDP Group, Inc. August 2009
3. Technomic Snacking Occasion Consumer Trend Report, 2010
4. NRN, March 2010
5. International Food Information Council Food and Health Surveys 2006-2009
6. Kraft Foods Sales Data; 26 week ending 03/30/12
* RITZ CRACKERFULS Classic Cheddar Filled Crackers contain 6g of whole grain per 28g serving. Nutritionists recommend eating 3 or more servings of whole grain foods per day (about 16g whole grain per serving or at least 48g per day).